Koch Kommunikation: Visibly fashionable
The «Bodyguard» collection, set to launch this fall from the Swiss designer label 07 14, is a world first: reflective designer bags. Koch Kommunikation showcased the collection’s unique selling point in a setting that highlighted it.
With the photo shoot, where the products were put in the right light, the basis for exciting creations has emerged. The reduction to the essentials, namely the bags, has proven successful. The result is beautiful shots with a lot of character, which can currently be seen in various media applications.
Responsible at Lady Leather Goods: Barbara Tschanen (owner). Responsible at Koch Communication: Philipp Koch (consulting), Marc Schadegg, Stefan Jandl, Monika Beerli (creation). Photography: Alessandra Leimer.
