Last but not least: Goodbye idea
Not every idea is a good one. In an amusing campaign, the US Effies celebrate ideas that are well-intentioned—but not quite good enough. And that’s a really good idea.
In this case, the bright minds with the brilliant ideas are people from the social environment of advertisers. After all, creative people are always on the lookout for THE idea. And are therefore happy to receive input from outside. Why don't you do this, why don't you do that, that would be a great idea, wouldn't it? No. For the really good ideas, there are festivals like the North American Effie Awards 2016 or, of course, the Swiss Effies in spring 2016 (hae).
