Eyeonx: The market needs new forms of advertising
Eyeonx has been active on the Swiss online market for more than a year. Now the young Zurich-based company is launching two new ads in Switzerland: "Gallery Ad and "Mobile Wideboard Plus".
Branding is the company's core business. Right from the start, Eyeonx relied on new, in-house developed advertising media and HTML5 for the programming of these advertising media. This form is faster, safer and more efficient than Flash advertising media. Eyeonx is now launching the "Gallery Ad" and the "Mobile Wideboard Plus", new additions to its portfolio and unique in Switzerland.
The "Gallery Ad": 100 percent visible - even on responsive websites
The "Gallery Ad" appears in the image gallery of the website. It is an advertising medium programmed in HTML5, which replaces the rectangle that is currently often broadcast. The "Gallery Ad" fills the image gallery completely and is thus optimally embedded in the image series. The user only recognizes the difference at second glance. The "Gallery Ad" can also play videos - on any end device. This guarantees 100 percent visibility of the advertising message.
The "Mobile Wideboard Plus": keep your eyes open in the mobile
The "Wideboard-Plus Ad" always starts from the wideboard position and is therefore in the visible area of the mobile site right from the start. Touching the ad opens it and enlarges it to full screen size. This makes it a large and eye-catching branding tool - but less disruptive than interstitials. The ad does not overlay the content of the page but is embedded between the content in a visually appealing way. The "mobile wideboard" is particularly suitable for moving image campaigns.
"We want to set new standards in the market with our forms of advertising - but always with usability in mind. Users should no longer be annoyed by advertising. Nevertheless, we strive for full visibility for our customers' brands and messages," says Patrick Stüssi, co-owner of Eyeonx.
