Last but not least: Different perceptions

A humorous advertising campaign isn't doing VW much good right now. The automaker's image has been severely damaged by the emissions scandal. Nevertheless, the designs in this poster campaign, created by the Brazilian agency Almap/BBDO, are worth seeing.

The same situation can be perceived very differently by several people. This is true, for example, of the room temperature: if it is just pleasant for one person, it is already in the red zone for another. The 4-zone temperature control system advertised in this poster campaign helps to prevent disputes about heating while driving. (sis)

vw1_0
"Mom, I'm thinking about moving out."
"Where to?"
"Why?"
"Can I have your bedroom?"

vw2_0
"Grandma will be staying with us for a while."
"When?"
"Why?"
"How long?"

vw3
"I broke up with Kate."
"Man, I'm sorry."
"It was about time."
"Is her number still the same?"

 

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