Pathé and Kitag extend marketing contract with Publicitas
Publicitas Cinecom, which belongs to Publigroupe, will continue to work for cinema operators Pathé and Kitag. The marketing contracts have been extended on a "long-term" basis, the company announced on Thursday.
The Pathé Group has been working with cinema marketer Publicitas Cinecom in Switzerland since 2004 and has now extended its exclusive contract. Brian Jones, CEO of Pathé Suisse, comments: "In Publicitas Cinecom we have a strategic partner for the important advertising business whose services we greatly value. We are delighted that the partnership will now continue and that we can develop additional business together with Publicitas Cinecom." The international company Pathé is the market leader in the Swiss cinema landscape and owns around 70 cinemas in ten locations. Tim Dührkoop, Head of Electronic & Interactive: "The fact that the market leader in Switzerland has once again opted for Publicitas Cinecom strengthens our cinema business and allows cinemas to benefit from our many years of expertise and digital infrastructure. Especially in these difficult economic times, such a long-term contract extension is a special vote of confidence that we greatly appreciate."
By marketing Pathé cinemas, Publicitas Cinecom can continue to offer cinema advertising on a very broad basis. Patrick Knecht, Head of Cinema national: "The contract extension with Pathé is a great incentive and a super motivation for our work. The entire team is very much looking forward to continuing our collaboration."
Kitag also extends its marketing contract
Cinema operator Kitag has also renewed its marketing contract with Publicitas Cinecom on a long-term basis. Kitag owns around 85 cinemas, making it one of the largest cinema operators in Switzerland. The contract extension means that Publicitas Cinecom will retain an important part of the cinemas marketed to date on the national market, the statement continues.
Kitag owns around 85 cinemas, making it one of the largest cinema operators in Switzerland. The contract extension means that Publicitas Cinecom will retain an important part of the cinemas marketed to date on the national market. Tim Dührkoop, Head of Electronic & Interactive at Publicitas: "After an intensive negotiation phase, the contracting parties have reached a positive agreement for all parties involved. The Publicitas cinema business will emerge stronger and Kitag cinemas will continue to benefit from the many years of experience of our employees, from our sales performance and from our digital infrastructure."
This is good news for advertising clients, as the previous contact persons and their expertise in cinema marketing will be retained. Patrick Knecht, Head of Cinema national: "The extension of the contract confirms our work and means we can continue to offer customers and agencies cinema advertising on a very broad basis." Publicitas Cinecom has been strengthened by the Kitag parent company Cinetrade: Gregor Eschle, Head of Commercial at Cinetrade, is responsible for the marketing of all advertising space within the Cinetrade group of companies, including Kitag cinemas. Wilfried Heinzelmann, member of the Board of Directors of Cinetrade and Kitag, comments: "We want to market the advertising opportunities within the Cinetrade group of companies across our entire portfolio and cross-media. This includes not only the advertising opportunities in Kitag cinemas, but also those on the Teleclub television platform, the Teleclub and Kitag websites and the Group's print media Close-Up! and Teleclub Mitgliedermagazin. Gregor Eschle and his team are responsible for this. We would also like to continue using the expertise of Publicitas Cinecom for national and local cinema advertising.
