SW statement on the liberalization of alcohol advertising
The Swiss Advertising Association (SW) welcomes the liberalization of alcohol advertising on TV, but at the same time raises the question of whether this might lead to a backlash against other laws.
The statement in full: "The very fact that it took a conciliation conference to resolve the differences between the Council of States and the National Council shows how controversial this bill was. And it was necessary for reasons of legal certainty that clarification was finally reached and that the RTVA was amended accordingly. As always with controversial issues, weighing up the legal interests was a delicate matter. Despite opposition from prevention and other circles, the decision was ultimately made in favor of the European regulation and film funding. This is to be welcomed insofar as the same conditions now apply to everyone in this country. And advertisers from the affected sectors now have new ways of communicating. In an age of rampant advertising bans, this can be welcomed with relief. The fact that there is nevertheless only cautious rejoicing is due not least to the question of whether liberalization will not lead to a backlash in other laws. "
