The Vaudois autumn in the focus of Franz & René
The canton of Vaud offers a wide range of tourist attractions that reflect the diversity of local offerings. Franz & René draws attention to the wide variety of experiences available through Vaud Tourism.
The offers range from oenology to gastronomy, where "en passant" still the truffles can be discovered. For more than a year, Vaud Tourism has entrusted its seasonal campaigns to the bilingual Bernese agency. Intended primarily for the German-speaking part of Switzerland, the press campaign focuses during the Golden Autumn on the wide range of tourism offers throughout the region. The concept of the campaign focuses on the visual, which invites experimentation and improvisation. In plain language : you as a city dweller, put on your sneakers, pack your backpack and become a winemaker or a truffle hunter for a day! A campaign that will appear immediately in the Swiss German press or on Myvaud.ch.
Responsible at Office du Tourisme du Canton de Vaud: Christelle Porchet. Responsible at Franz & René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Vincent Eichenberger (Campaign Manager), Marco De Albuquerque (AD), Yoann Cosson (Copywriter), Sven Jungo, Barbara Müller (Graphic Design). Photography/Post-Production: Karim Nassar.
