Schenker Visual Communication/Bitnpixel: New Corporate Identity for the PWG Foundation
Schenker Visual Communication and Bitnpixel have developed a comprehensive corporate design, a new website, and the annual report for the PWG Foundation.
The PWG Foundation, a nonprofit organization, aims to maintain affordable residential and commercial rents in the city of Zurich. Its fixed assets total 579 million Swiss francs, with 1,522 residential tenants and 293 commercial tenants across 131 properties. One example is the arches in the Viadukt, which house a market hall and restaurants in District 5. The completely revamped corporate identity is being launched to mark the foundation’s 25th anniversary. In its communications, the foundation is increasingly targeting property owners in addition to potential and future tenants. In the Web The foundation’s cultural and social initiatives are also highlighted, for example through the «Writers in Residence» project or in the form of tenant profiles. Those interested are kept up to date through a newsletter, via Facebook, or the annual annual report.
Contact person at the PWG Foundation: Kornel Ringli (PWG Project Manager). Contact at Schenker Visual Communication/Bitnpixel: Raphael Schenker (Creative Direction), Daniel Vuilleumier (Concept/Web), Philipp Locher (Programming), Ralph Hut (Photos), Michael Jantzen (Art).
