Jung von Matt/Limmat: Remember to call
On October 1, 2009—the UN’s International Day of Older Persons—Pro Senectute is launching a nationwide telephone campaign to combat social impoverishment and loneliness. Under the slogan «Remember. Call,» the Jung von Matt/Limmat agency has launched a campaign for Pro Senectute.
Pro Senectute, Switzerland's professional and service organization serving the elderly, is joining forces with Swisscom and media partner Schweizer Familie to call for a Switzerland-wide campaign on Thursday, October 1, 2009, to promote social contact in old age. With the slogan "Remember. Call.", the Jung von Matt/Limmat agency has launched a campaign for Pro Senectute.
On the occasion of the UN International Day of Older Persons, the older generation is to be remembered nationwide and a close older person is to be called. Limited participation opportunities in relationship care burden many affected older people more than the material undersupply, writes the agency in a message. Every year, around 34,000 men and women turn to the 130 counseling centers of the Pro Senectute organizations seeking help.
Social contacts provide security. This is precisely where Pro Senectute comes in with the campaign and the telephone chains for senior citizens, which will be launched in German-speaking Switzerland in January 2010. The campaign was designed by Jung von Matt/Public Relations. The accompanying communication includes a picture brand, media relations, banners, social awareness clips and a media partnership with Schweizer Familie. Swisscom is drawing attention to the campaign with a promotion in selected Swisscom stores, offering customers the opportunity to call someone free of charge.
Responsible at Pro Senectute Switzerland: Werner Schärer (Director), Carmen Stenico, (Head of Marketing and Communication), Katja Nanzig (Marketing and Communication Specialist), Judith Bucher (Media Officer). Responsible at Jung von Matt/Limmat: Melanie Schneider, Andrea Gnädinger, Milena Silvestri (concept, consulting, PR), Tom Seinige, Lukas Frei (creative direction), Samuel Wicki (text), Martin Zürcher (graphics), Matthias Adolf, David Lüscher, Bruno Manser (digital media), Ilonka Galliard, Didi Knall (art buying), Luki Frieden (direction), Absolutturnus Film (film production), Kirschnermusic (sound).
On the occasion of the UN International Day of Older Persons, the older generation is to be remembered nationwide and a close older person is to be called. Limited participation opportunities in relationship care burden many affected older people more than the material undersupply, writes the agency in a message. Every year, around 34,000 men and women turn to the 130 counseling centers of the Pro Senectute organizations seeking help.
Social contacts provide security. This is precisely where Pro Senectute comes in with the campaign and the telephone chains for senior citizens, which will be launched in German-speaking Switzerland in January 2010. The campaign was designed by Jung von Matt/Public Relations. The accompanying communication includes a picture brand, media relations, banners, social awareness clips and a media partnership with Schweizer Familie. Swisscom is drawing attention to the campaign with a promotion in selected Swisscom stores, offering customers the opportunity to call someone free of charge.
Responsible at Pro Senectute Switzerland: Werner Schärer (Director), Carmen Stenico, (Head of Marketing and Communication), Katja Nanzig (Marketing and Communication Specialist), Judith Bucher (Media Officer). Responsible at Jung von Matt/Limmat: Melanie Schneider, Andrea Gnädinger, Milena Silvestri (concept, consulting, PR), Tom Seinige, Lukas Frei (creative direction), Samuel Wicki (text), Martin Zürcher (graphics), Matthias Adolf, David Lüscher, Bruno Manser (digital media), Ilonka Galliard, Didi Knall (art buying), Luki Frieden (direction), Absolutturnus Film (film production), Kirschnermusic (sound).
