«Only what grows back has a future»
The international packaging company Tetra Pak has launched a new environmental campaign. The ad’s tagline is «The future belongs only to what grows back.».
The international packaging company Tetra Pak has launched a new environmental campaign. The ad’s tagline is «The future belongs only to what grows back.» At the center of the campaign is Bob—a rabbit. He explains how using Tetra Pak beverage cartons can help conserve the Earth’s natural resources.
Hase has recently been promoting this message in a TV commercial that airs on SF 1, SF zwei, and 3+, as well as during Swiss commercial breaks on major German private broadcasters. To accompany this, print ads are being placed in various well-known publications. With this environmental campaign, the company aims to underscore its consistent commitment to sustainable product development and climate protection, the agency stated in a press release on Friday. Tetra Pak’s beverage packaging consists primarily of wood, a renewable raw material. The company sources the wood it uses from forests managed responsibly and in an environmentally sound manner. To prevent a decline in tree populations, only as much wood is harvested as can be replenished through reforestation. In addition, Tetra Pak has already converted several production sites worldwide to renewable energy.
To the spot
Hase has recently been promoting this message in a TV commercial that airs on SF 1, SF zwei, and 3+, as well as during Swiss commercial breaks on major German private broadcasters. To accompany this, print ads are being placed in various well-known publications. With this environmental campaign, the company aims to underscore its consistent commitment to sustainable product development and climate protection, the agency stated in a press release on Friday. Tetra Pak’s beverage packaging consists primarily of wood, a renewable raw material. The company sources the wood it uses from forests managed responsibly and in an environmentally sound manner. To prevent a decline in tree populations, only as much wood is harvested as can be replenished through reforestation. In addition, Tetra Pak has already converted several production sites worldwide to renewable energy.
To the spot
