Last but not least: The wrinkle cream
Anti-wrinkle creams are a dime a dozen. In New Zealand, a cream is being advertised for the first time that is supposed to promote the formation of wrinkles.
The "Breast Cream" is a moisturizing cream that has been specially developed to motivate women to regularly check their breasts. Prevention should become a routine - like brushing your teeth or applying cream to your face. It is well known that breast cancer is now one of the types of cancer that can be treated and cured relatively well if the symptoms are detected early. A diagnosis is therefore no longer a death sentence and does not stand in the way of a long, fulfilling life - with wrinkles and everything that goes with it. The campaign by the Colenso BBDO agency recently won silver in the "Print" category at the Clio Awards. The "Breast Creme" was launched back in October 2014 in collaboration with the beauty line Skinfood and distributed by New Zealand's largest supermarkets (Case-Movie). Each pack contains instructions on how to recognize symptoms. Clever advertising from New Zealand - once again. (hae)
