Tempo, Tempo - the third Typo St. Gallen 2015 went by in a flash
Typo St. Gallen was held for the third time this past weekend. This year, the typography conference focused on the theme of «Tempo.» Approximately 300 industry experts, business leaders, apprentices, and students attended the three-day event.
"Something has changed," said Bernd Kuchenbeiser during his speech on the first day of the event. He was referring to the change in the pace of work in his profession as a designer and author. Kuchenbeiser went on to compare his creative work to music: "There are different rhythms, you can play softer and louder, you have to get the timing right."
Typography and tempo
All the specialist speakers clearly expressed the different tempos that are used in the design to guide readers to the desired destination quickly and then give them peace and time to consume the content. Against this background, the presenters talked about their work, ideas and concepts as well as book design. As moderator, the concrete designer Clemens Theobert Schedler once again guided the audience through the conference program with ease and wit. Around 300 guests listened to speeches by typography luminaries such as Werner Jeker, Bernd Kuchenbeiser, Luc de Groot, Jost Hochuli and many other interesting personalities. The crowning finale was the Sunday morning visit to the Sitterwerk St. Gallen with guided tours of the art library, the materials archive, the Josephsohn boiler house and the studio building.
Satisfied organizers
The organizers received enthusiastic feedback from all participants after the event. As in previous years, the third Typo St. Gallen can be considered a repeated success. "Typography is more than just stringing letters together, it's much more. Sometimes disappearing, sometimes in action - it always works when the content leads. Networked people network the disciplines, creating intelligence in the flood of information. In terms of information, networking, fun and content relevance, we are extremely satisfied with the event. As the School of Design, we look forward to being the presenting partner again in 2017," explains Kathrin Lettner, Head of Department at the School of Design St. Gallen, with pride. The aim of the congress was to exchange specialist information and share knowledge and practical experience.
Highly acclaimed fringe exhibitions
As part of the international Typo St. Gallen congress, two exhibitions are being held at the St. Gallen School of Design. "Most Beautiful Books" presents the prize-winning books from the competitions "The Most Beautiful Swiss Books" and "The Most Beautiful German Books". The book presentation "Tschichold's Fascicles" shows unknown works by the German typographer Jan Tschichold. Both exhibitions can be visited in the auditorium of the St. Gallen School of Design until September 26, 2015.
