Draft/Lowe: Business Mailing for the New Mini
Lowe, an agency belonging to the Draftfcb/Lowe Group, has created a B2B mailing on behalf of Mini Switzerland. The campaign, with the tagline «Pimp your Company,» is aimed at decision-makers in companies.
Lowe, an agency belonging to the Draftfcb/Lowe Group, has created a B2B mailing campaign on behalf of Mini Switzerland. The campaign, under the slogan «Pimp your Company,» is aimed at decision-makers in companies. The package includes a company logo on the new Mini.
A “Pimp My Ride”-style mailing was developed. Business owners are guided through six steps toward their new business model. In addition, they have the opportunity to slide their business card under a laser-cut Mini. This gives them a first impression of how their company logo will look on 3.9 meters of advertising space. The mailing will be sent to all three regions of the country.
Responsible at Mini Switzerland: Patrick Cupelin (Head of Mini Switzerland), Jonas Theiler (Head of Communications, Mini). Responsible at Lowe: Daniel Comte (ECD), Frédéric Nogier (AD), Nicolaj Förderer (Graphic Design), Boris Beuckmann (Copy), Rolf Jeger, Jasmin Jost (Consulting), Reto Saluz (Production).
A “Pimp My Ride”-style mailing was developed. Business owners are guided through six steps toward their new business model. In addition, they have the opportunity to slide their business card under a laser-cut Mini. This gives them a first impression of how their company logo will look on 3.9 meters of advertising space. The mailing will be sent to all three regions of the country.
Responsible at Mini Switzerland: Patrick Cupelin (Head of Mini Switzerland), Jonas Theiler (Head of Communications, Mini). Responsible at Lowe: Daniel Comte (ECD), Frédéric Nogier (AD), Nicolaj Förderer (Graphic Design), Boris Beuckmann (Copy), Rolf Jeger, Jasmin Jost (Consulting), Reto Saluz (Production).
