Aroma: living room ambience in the station
As part of SBB's E-Shift campaign, a rail show organized by Aroma took place for the first time over the past two weeks, making stops in Zurich, Basel, Bern, Geneva, and Winterthur.
In the spacious lounge with its living room atmosphere, interested customers were advised on how easy it is to buy a MobileTicket. They had the opportunity to win a miniature ticket on an oversized smartphone, to be chauffeured across the station to the tracks on cozy red sofas, or simply to wait for the next connection over a coffee.
The more than 200 SBB employees on site received prominent support from Andreas Meyer (CEO) and Jeannine Pilloud (Head of Passenger Traffic), who wheeled customers in an armchair or sofa directly to the stand, assisted them with ticket purchases and had time for a selfie with them afterwards.
The lounge was implemented by the Aroma agency, which was commissioned with the creative staging after winning the pitch and set up an SBB living room at each of the five stations for two days.
Responsible at SBB: Caro Bleuer (Digital Marketing Manager), Sarah Georg (Content & Community Manager), Marina Häfliger-Stierli (Head of Digital Marketing), Roman Oester (Marketing Communications Manager), Sabrina Rizzo (Project Management, Digital Marketing Manager), Patrick Römer (Digital Marketing Manager), Nicole Thiele (Digital Marketing Manager), Christof Zogg (Head of Digital Business). Responsible at Aroma: Nicole Nagel (overall project management), Eugen Brunner (consulting), Jan Vanek (graphics), Nadine Henze-Maar (stand architecture), Jan Mohr (production management), Marco Wüest (installation management).
