Bidding on the wrist
Ricardo.ch launches an app for the Apple Watch. Owners of an Apple Watch can now also monitor their desired items on their wrist and bid directly on auctions or buy items immediately via the watch.
Fixed-price offers can be bought immediately with a tap of the finger. "The hot phase of an auction starts in the last few minutes and that's where our new app comes in: An animated avatar shows users in a playful way whether they are the highest bidder or whether they have already been outbid. We wanted to bring the playful element to the fore on the Apple Watch, which makes bidding even more fun," explains Paulina Wielinska, Head of Mobile at Ricardo.ch. The app is available in the App Store and will be equipped with further functions in the future.
Mobile continues to gain in importance at Ricardo.ch: over 50 percent of access to the platform comes from mobile devices, and the app for iPhones and Android smartphones has been downloaded over 1.3 million times to date. The platform has appeared in responsive design since this summer.
