Republicas reorganizes SCB communications
It's ice time again in Switzerland: the field hockey season starts these days. Republica, SC Bern's in-house agency, is accompanying the start of the Mutzen's season with various online and offline measures.
On the one hand, the current image campaign is being continued with a new motif. On the other hand, the club's website has been refreshed and the official SCB app has been completely revised and relaunched with the "SCB Super Fan" competition.
The current image campaign is being continued with a new motif - again reduced to the gesture of a bear's paw. After the campaign hashtag #bärnrockt was introduced in the first visual with a rock gesture, the public is now invited to wake up from their summer slumber with an index finger. The campaign will be used as an advertisement and in all SCB internal channels and will be supplemented by a further motif over the course of the season.
The SCB fan is now also holding the new, official SCB app in his paw. During the summer break, this was completely revised by the Bern-based creative agency in collaboration with the Swiss Ice Hockey Federation and swiss smart media gmbh. It is designed not only to provide real-time information, background information and networking as before, but now also entertainment. It does this with the in-app game "SCB Super Fan". In this game, Mutzen fans play for their own title and valuable prizes in several varied rounds throughout the season. The app topped the download charts in the sports category on the very first day. A refresh of the SCB website and the design of fan materials such as team posters, autograph cards and various measures in and around the stadium complete the agency's activities for SC Bern.
Responsible at SC Bern: Marc Weber (Chief Marketing Officer), Nicole Giroud (Head of Marketing Events & Services). Responsible at Republica: Chris Morgan (creative direction), Andreas Szentkuti/Lando Pföst (text), Gary Jude (composing artist), Nadia Jost/Franziska Binz/Aline Windler (graphic and web design), Tom Wyss/Simon Stalder/Fabio Zahnd (consulting), Gutknecht-informatik.com / Swiss Smart Media (programming), Groci & Du Fresne (photography), Bala Trachsel (overall responsibility).
