Publicitas Radiotele markets the new Radio Basel
Publicitas Radiotele has taken over the exclusive marketing of Radio Basel. The business unit will open a branch in Basel for this purpose.
Christian Heeb, owner of Radio Basel, explained the decision by saying that the Zurich-based team had fully convinced him during the long evaluation process. In addition, the starting position of the entire Pubilcitas Group in north-western Switzerland was the decisive factor. P Radiotele will operate from two locations in future. According to Urs Haering, Head of Radio, the main focus in Zurich will be on the national placement and marketing business.
Radio Basel is being created from the former Radio Basel 1. The local radio station will be taken over by Christian Heeb, founder of Radio Basilisk, and his former SWF3 colleague, the German entrepreneur Karlheinz Kögel, from Basler Zeitung Medien on September 30, 2009. Publicitas Radiotele will market Radio Basel's advertising space with immediate effect from October 1.
Radio Basel is being created from the former Radio Basel 1. The local radio station will be taken over by Christian Heeb, founder of Radio Basilisk, and his former SWF3 colleague, the German entrepreneur Karlheinz Kögel, from Basler Zeitung Medien on September 30, 2009. Publicitas Radiotele will market Radio Basel's advertising space with immediate effect from October 1.
