Last but not least: The tattoo of tomorrow - a media box of wonders
Tattoos are all the rage. Whereas in the past you had to choose a specific design, emotion-sensitive intra-body displays now open up entirely new possibilities. Whether as an expression of one’s own state of mind or as advertising space—in principle, anything is possible.
Tattoos are more present than ever. Once you have chosen a motif, it usually stays under your skin for the rest of your life. But what if the feelings of today are no longer the same tomorrow? If the crass rocker was still quite happy with his skull as a 20-year-old, the subject may no longer express his feelings 20 years later. The solution is at hand. Philips Design presents electronic tattoos at the fifth European Futurists Conference Lucerne. The subcutaneous screens under the skin are sensitive to emotions and are intended to be used as a new form of personal communication. The skin is supposed to show how you are feeling. Clive van Heerden, one of the directors of Philips Design, will present the new technology on October 15.
A few questions in advance: How many subjects are there in the repertoire of the new wonder box? And what happens if the technology suddenly spits, if my tattoo suddenly shows pure anger instead of joy at a job interview? And perhaps the most trivial, but at the same time most important question: who could possibly be interested in such a device? Is the skin tattoo suitable as a new advertising format? We are looking for private individuals who voluntarily market their implanted screens as advertising space. The fact that it such is certain in any case.
A few questions in advance: How many subjects are there in the repertoire of the new wonder box? And what happens if the technology suddenly spits, if my tattoo suddenly shows pure anger instead of joy at a job interview? And perhaps the most trivial, but at the same time most important question: who could possibly be interested in such a device? Is the skin tattoo suitable as a new advertising format? We are looking for private individuals who voluntarily market their implanted screens as advertising space. The fact that it such is certain in any case.
Caption: Where there was bare skin a moment ago, a floral drawing now meanders over the shoulder. No, this is not magic, but an electronic tattoo.
