JvM/Limmat: The Yellow Tour with Bastian Baker

Whether postal agencies, Pickpost points or My Post 24 parcel machines: Today, Swiss Post offers numerous new access points and innovative services that meet changing customer needs. To bring the benefits of these new services to life at the interface between the digital and physical worlds, Swiss Post is launching The Yellow Tour campaign today, designed by Jung von Matt/Limmat.

A campaign that shows in concrete terms how simple postal services are today, regardless of location and time: Swiss singer and songwriter Bastian Baker is proving this on Swiss Post's specially created The Yellow Tour. Supported by Swiss Post services, he is performing seven concerts with all the extras. Postlogistics is responsible for transporting the band's equipment and the stage set. The Postbus is used as the tour bus. There, Baker will use the free Postbus WiFi to chat with his fans during the journey. Anyone who sends in a selfie during the tour using the Postcard Creator app will subsequently receive a printed postcard from Post, complete with Bastian Baker's original signature. All ticket sales are handled by post offices and the online post store. In addition, of course, the Post also provides its traditional services with letters or parcels and delivers Baker's fan mail, for example.

The Yellow Tour will be launched in September and is the start of a multi-year communication campaign by Swiss Post to introduce private customers to the world of new postal access points and services. The campaign message will be featured in various TV commercials, print ads, online displays, at trade fairs, events and, most importantly, on a web hub.

On the trilingual page TheYellowTour.ch fans can follow, almost in real time, how Baker experiences his tour with the help of the Post's offerings. And they can also learn more about the services and how they can use them themselves. Of course, they can also buy concert tickets or win them via a competition and watch the concert in Zurich in the livestream.

Responsible at Swiss Post: Anke Mosbacher (Head of Marketing Communication and Brand Management); Monica Miraldi (Head of Marketing Communication Services). Responsible at Jung von Matt/Limmat: Alexander Jaggy (Executive Creative Direction); Rob Hartmann, Andy Lusti (Creative Direction); Samuel Wicki, Daniel Gremli (Text); David Hanselmann, Christina Baeriswyl, Matthias Fürst (Art Direction); Nathalie Brogli (Graphics); Matthias Städeli, Marco Dettling, Monika Arnold, Roman Meister, Roman Mösli (Consulting); Stefan Naef (Strategy); Sarida Bossoni, Deborah Herzig (Art Buying). Responsible at Jung von Matt/PR: Remo Brunner, Liên Burkhard, Cyrill Hauser, Christoph Kinsperger, Cosima Lang (PR & Content). Responsible at Jung von Matt/Next: Marco Zimmerli (Creative Direction Digital); Annina Walker (Art Direction Digital); Julia Grass, Oliver Vedolin (Digital Consultant); Ralf Brändli, Ursula Christen, Raphael Prader, Jonas Grümann, Simon Caminada (Technology). Responsible at Jung von Matt/Impact: Dominik Habermacher, Benjamin Herz (online media planning/performance marketing). EQAL (film production); Lea Rindlisbacher (production); Michael Fueter (direction); Jonathan Heyer (photography); Aldo Todaro (photography web).