Change of leadership at Wilmaa
Patrick Theus, Managing Director of Wilmaa, is handing over overall operational responsibility for the web TV platform internally to Roman Reimann, Head of Wilmaa, as of September 1, 2015, in order to become self-employed in the field of digital marketing.
Under the leadership of Patrick Theus, Wilmaa has continued to develop successfully on the web and mobile in recent months, increasing visitors to 270,000 unique users and launching new offers. The digital marketing expert (Dipl. Werbeleiter SW) is leaving Wilmaa at his own request to take on a new challenge and venture into self-employment: "The timing for the change is ideal: Wilmaa is doing well and Roman Reimann, with whom I already worked at Goldbach, is the perfect successor to ensure the quality and success of the platform. Over the past year at Wilmaa, I have learned a lot about the promising web TV market and now also know how it works on the publisher side. This rounds off my many years of experience from advertising and media agencies as well as from the intermediary/marketer side. I am now looking forward to advising customers more directly again and will continue to be available to Wilmaa on a project basis."
At Wilmaa, Roman Reimann, Head of Wilmaa Box since 2014 and responsible for the launch of the TV Box, will take over Patrick Theus' areas of responsibility as of September 1, 2015. Roman Reimann joined Goldbach in 2008 in Product Management and Business Development after five years as Head of TV Buying and Media Research at Mediacom. Among other things, he led the successful market launch of the Goldbach Video Network and was involved in product management for Wilmaa from the very beginning on the marketer side. Roman Reimann completed his Master of Advanced Studies in Communication Management at the Lucerne University of Applied Sciences and Arts/FHZ in 2009.
