What Blick readers want from the birthday boy or girl
The «Wish Campaign» by Scholz & Friends Zurich, launched to celebrate Blick’s 50th anniversary, is entering its second phase. Starting now, the best reader wishes will be published.
After the start of the cross-media campaign the tabloid has received over a thousand requests from readers in recent weeks. "Make sport really fun again", "action and bite" or "more about the national sports of Schwingen and Hornussen" are just some of the wishes that have reached Blick on wish lists or beer mats, via emails, text messages or via the microsite Blick.ch/wunschblick.
The wishes will be published in TV commercials, posters, advertisements and on the campaign microsite. A total of four TV commercials can be seen on the channels SF, Pro Sieben, Kabel 1 and 3+. Advertisements will be placed in national newspapers and magazines, including 20 Minuten and Schweizer Illustrierte. Readers can still submit their wishes on the microsite until October 14.
The wishes will be published in TV commercials, posters, advertisements and on the campaign microsite. A total of four TV commercials can be seen on the channels SF, Pro Sieben, Kabel 1 and 3+. Advertisements will be placed in national newspapers and magazines, including 20 Minuten and Schweizer Illustrierte. Readers can still submit their wishes on the microsite until October 14.
> To the spot 1
> To the spot 2
Responsible at the Blick Group, Ringier: Corina E. Schneider (Head of Reader Market), Marie-Eve Aegerter (Head of Advertising). Responsible at Scholz & Friends Zurich: Joerg Jahn, Markus Hammer, Teresa von Einem, Conrad Malcher (creation), Uli Geiger, Mathias Rösch (consulting). Board of Directors and Partners Scholz & Friends Group: Martin Pross, Katrin Seegers (Strategic Planning). Photographer: Andrea Vedovo. Microsite programming: Atfront, Daniel Landolt (Interaction Director), Peter Eisenegger (Consulting), Fabian Keller (Project Management).
