Vizner Borel for the AVKZ: When nothing works anymore
Earlier this year, Vizner Borel won the Zurich Cantonal Pharmacists' Association as a new client through a pitch. The first results of that work are now on display.
The Zurich agency made use of a well-known visual: the emergency exit sign, which was transformed into an emergency entrance sign. The various indication areas are incorporated both visually and verbally and implemented with a wink in the advertisements, posters and at the POS. With the new claim "Your pharmacy. The direct route to recovery.", the pharmacy's value proposition is formulated in a catchy way. In addition to all pharmacies in the canton of Zurich, other pharmacies in German-speaking Switzerland are also participating in the campaign.
Responsible at AVKZ: Lorenz Schmid, President AVKZ (overall responsibility), Bruno Steiger and Markus Schleeweiss, Steiger,Partner GmbH (project management). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Markus Binggeli (strategy), Irene Stutz (consulting), John Leuppi, Jürg Waeber (text/concept), Gian Maurizio (art direction), Paco Alborghetti (graphics).
