Last but not least: Car treasures
Recently in Taiwan: A truck equipped with an oversized screen estimates the value of passing cars in real time.
Trucks as moving image advertising media seem to be booming. Leo Burnett's Samsung truck, which ensured safe roads in Argentina thanks to Big Screen, recently went around the world (Werbewoche.ch reported). Now the used car platform Kagulu.com in Taiwan has followed suit. With an idea that seems almost too spectacular to be (completely) true. But at the latest since the Shop windowthat recognizes which language passers-by speak, the Asian advertising technology is trusted to do anything. The Kagulu valuation truck scans cars in a matter of seconds, shows them as a photo on the entire side of the loading area and indicates the current market value of the car. And other information/phrases that you would understand if you spoke the language.
The fact that the truck itself recognizes the children's car does not necessarily increase the credibility of the casemovie. Nevertheless, technically the whole thing makes a realistic impression and is probably not rocket science with today's technical possibilities. Incidentally, it would also be no witchcraft to switch off the advertising on YouTube if you go viral with your own advertising. Nevertheless: great video game music! (hae)
