Publicist expands Romandie competence
Martine Ayer, a native of French-speaking Switzerland, is joining Publicist as a strategic partner. This new addition is expected to make communications in French-speaking Switzerland more authentic and effective.
The Zurich PR agency Publicist PR & Communications, which specializes in SME communications, is further expanding its expertise in French-speaking Switzerland and has become a little more western Swiss. Martine Ayer joined Publicist as a strategic partner at the beginning of July. The French-speaking Swiss, who has worked as a communications and marketing manager for various Swiss and international companies, will contribute her know-how to the development of the agency and further expand publicist's presence in French-speaking Switzerland. Harry H. Meier, Managing Director of Publicist: "Martine Ayer is a stroke of luck for Publicist. As a strategic partner, she not only brings a wealth of experience, expertise and media contacts to the agency. She also underpins our clear positioning as a partner for cross-language communication in Switzerland. This enables us to offer our clients effective communication services in both parts of the country - and all from a single source."
The agency also announces a new mandate. From the beginning of September, Publicist will take over the media and PR work for the new Tivoli compact SUV from Korean car brand Ssangyong. Ssangyong is the fourth-largest Korean car manufacturer and is also enjoying growing popularity in Switzerland.
