"As always, but more environmentally friendly"
Energie 360° showcases its own evolution into a forward-looking and environmentally friendly provider of renewable energy and energy services. Serranetga is launching the company’s first national branding campaign.
Based on the insight that many people are happy to contribute to a cleaner environment if they don't have to sacrifice anything in the process, Serranetga developed the campaign umbrella "Do it as usual. But more environmentally friendly". The core message is intended to anchor the image of Energie 360° as a provider of sustainable energy solutions in the minds of a broad section of the population over the next few years.
The cross-media campaign includes a TV spot, print and display ads, and the campaign landing page Energy360.ch/how-ever. In addition to information on the energy solutions of Energie 360°, the latter shows familiar situations from everyday life that illustrate that renewable energy can be used at any time. Next year, OOH and other measures will follow.
https://www.youtube.com/watch?v=9-RRw3VdBVc
Responsible at Energie 360°: Iris Isenschmid (Head of Communication), Ramona Schocher (Planner Communication).Responsible at Serranetga: Maurizio Rugghia (overall responsibility), Florian Beck (ECD), Daniel Zuberbühler (Client Service Director), An-drea Nikles (Project Management), Florian Bosshard (AD), Mitch Bekk (AD Film), Thomas Blumer (Text), Vanessa Habisreutinger, Christina Alessio, Till Graf (Media), Shining Pictures (Production), Stephan Usteri (Director), Jan Mettler (Camera).
