Advertising-free consumer magazine launched
Starting in October, Switzerland’s selection of consumer magazines will grow by one. Happy & Smart aims to position itself as an ad-free, affordable, and «independent subscription magazine for every household.».
The magazine was launched by Nadine Stofer, author of the Shopping Guides. Stofer is the editor-in-chief of Happy & Smart. The monthly magazine contains only editorial contributions and is - apart from the product descriptions - free of advertising. When asked by Werbewoche, the publisher did not want to provide any further details about the new magazine.
