Contexta: The federal government asks the relevant questions
Contexta has created new subjects for the Bernese daily newspaper Der Bund. They are intended to underline the journalistic competence.
With its well-founded background reports and features as well as pointed commentaries, Der Bund is the indispensable source of information for the city of Bern and the surrounding area. In order to make this claim clear, Der Bund asks relevant questions on topics that are of great interest to readers and stimulate thought.
In this way, Der Bund provides the best proof of its valuable reading and strengthens its positioning as a media brand with intellectual aspirations. The campaign is currently being extended for the third time. The five new subjects address moving topics from business, society, politics, sports and culture, as well as the city and region of Bern. They can be seen as posters, advertisements, streetcar trailers, online banners and cine pictures.
Responsible at Espace Media: Sandra Locher (Head of Reader Marketing Regional Media D-CH), Patrick Linder (Head of Advertising Regional Media D-CH). Responsible agency: Contexta, advertising agency BSW, Bern. CGI and image editing: Pixelprinz, Zurich.
