Euro RSCG Zurich: A voice for Tibet at China's jubilee celebrations
The Swiss-Tibetan Friendship Society is using the celebrations marking the 60th anniversary of the founding of the People's Republic of China as an opportunity to draw attention to the Chinese regime's ongoing human rights violations against the Tibetan people. The Euro RSCG Zurich agency has created a newspaper ad for this purpose.
The Swiss-Tibetan Friendship Association is using the celebrations to mark the sixtieth anniversary of the founding of the People's Republic of China as an opportunity to remind people of the ongoing human rights violations committed by the Chinese regime against the Tibetan people. A newspaper advertisement developed by agency partner Euro RSCG Zurich shows the flag of the Tibetan government in exile as a faded piece of laundry - a symbol of the Tibetan people threatened with extinction.
Responsible at the Society for Swiss-Tibetan Friendship: Dr. Tashe Thaktsang, Yeshi Ngingthatshang. Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (creative direction), Christina Wellnhofer (art direction), Sarah Kahn (graphics), Marianne Sauter (consulting), Edi Burri (production). Photography: Markus Weber.
