Fresh from the oven by BSSM: New corporate design for Bäckerei Hug
The Lucerne bakery Hug has given itself a new look. The new corporate design was developed by the BSSM advertising agency. Over the next few months, it will be implemented step by step: from the letterheads to the packaging to the lettering of the branches.
The Lucerne bakery Hug has given itself a new look. The new corporate design was developed by the BSSM advertising agency. Over the next few months, it will be implemented step by step: from the letterheads to the packaging to the lettering of the branches.
The lettering, which had been in use since 1877, is now being replaced by the new figurative mark. The "H" combines a piece of tradition with modernity and creates a design element that playfully runs through many advertising materials.
Bäckerei Hug was founded in Lucerne in 1877 by Joseph Hug and is now managed by Paul Philipp Hug in the 5th generation. The company employs over 250 people, operates 20 branches and café-restaurants and supplies more than 150 major customers.
Responsible at Bäckerei Hug: Andreas Tobler (overall responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD), Hans Peter Brugger, Hannes Müller (text), Eveline Spitz (graphics), Sylvia Halbeisen, Roger Berthoud (consulting).
The lettering, which had been in use since 1877, is now being replaced by the new figurative mark. The "H" combines a piece of tradition with modernity and creates a design element that playfully runs through many advertising materials.
Bäckerei Hug was founded in Lucerne in 1877 by Joseph Hug and is now managed by Paul Philipp Hug in the 5th generation. The company employs over 250 people, operates 20 branches and café-restaurants and supplies more than 150 major customers.
Responsible at Bäckerei Hug: Andreas Tobler (overall responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD), Hans Peter Brugger, Hannes Müller (text), Eveline Spitz (graphics), Sylvia Halbeisen, Roger Berthoud (consulting).
