Agency at the airport puts Skin Deep Art in a new light
This summer, Skin Deep Art in St. Gallen—one of Switzerland’s largest tattoo and piercing studios—got a fresh new look after 15 years. The agency at the airport created the new design.
In addition to a change of location to the infamous Goliathgasse, the store was completely redesigned inside and out and the corporate design was given a makeover, Web- and Facebook site with over 8,000 followers and the team was given a new look with special characters.
The little big bang for the new appearance took place on a rainy Saturday morning. A veritable parade through the still sleeping alley was celebrated. Led by drummers and bagpipers from the surrounding highlands of St. Gallen, employees, customers and friends carried boxes with dignity through Goliathgasse. Weeks in advance, "the parade" was advertised on all social media channels, with postal parade cards sent to around 15,000 customers and with guerrilla campaigns in trendy clubs and on the street.
