Serranetga: Launch campaign for Leodan
With its Hybrid Private Banking service, the private bank Leodan offers a new approach to wealth management. Serranetga developed a communication strategy tailored to this unconventional approach.
Since Monday, Leodan, a new financial institution, has been active in the Swiss market, offering customers a mix between online and private banking. Serranetga was tasked with reflecting this uniqueness in the bank's communications. Starting with the positioning, the agency developed a communication concept that aims to sustainably increase the awareness of the brand and the value proposition in the target group with a constant stream of exciting and up-to-date content.
In addition to cooperation with trade magazines, the communication measures include native ads, social media activities and online ads. All measures refer to the portal Leodan.chwhich is more reminiscent of a financial blog than a classic bank website. The website addresses a wide range of investment-related topics and makes them accessible to potential and existing customers in a simple way. The visual flagship of the new website are twelve investor types, which - rather atypically for a bank - are depicted as animals. The creator of the visuals is Spanish photographer Yago Partal, who achieved international fame with his zoo portraits.
Pascal Frei, COO of Leodan, on the collaboration: "We deliberately chose Serranetga during the agency evaluation because it was able to offer everything from positioning to the communications concept and media strategy to creation and technical implementation from a single source."
