The Geneva Animal Protection and Havas Genève believe in the future
Following the success of last year’s campaigns by the Geneva Animal Welfare Society, it is once again time to raise public awareness of the shelter’s work and the benefits it provides; this year with a campaign centered on hope.
The new campaign was launched on Monday, July 13, 2015 and is based on the idea that although the abandoned animals already have a mostly difficult past, their future prospects can still be beautiful. Visually, this idea is underlined by a series of different illustrations from the environment of the tarot reading. This Arts symbol of future prediction thus gives the opportunity to tell different stories, supported by a strong and amazing communication environment.
The idea to make a connection between abandoned animals and the prediction of the future came from the fact that a large part of the population mistakenly believes that for abandoned animals the shelter is the final destination. The campaign thus wants to express in a positive way that every animal is taken in, cared for and and loved at the shelter, with the aim that it can start again a new and joyful life in a perfect place. The campaign claim " La meilleure façon de prédire l'avenir, c'est de le créer. " (The best way to foresee the future, is to create it yourself) perfectly underlines this idea.
The campaign: To stand out from traditional animal welfare advertising, Havas Genève teamed up with a renowned artist who translated the Tarot environment in a modern way. The media management in Geneva: OOH (incl. digital), posters public transport (TPG), press ads and digital bannering.
SPA Genève (Animal Protection Geneva) was founded in 1868 and is a non-profit association consisting of a committee of volunteer members and 13 employees. 9000 members support the SPA through their contributions, donations or legacies, they do not receive public subsidies.
Responsible at Havas Worldwide Genève: Gabriel Mauron (CD), Thibaud Genevois (text), Pierre-Olivier Gardello, Simeon Brandner (ADs), Caroline Prince (consulting), Alexis Mouthon (strategic planning). Illustration: Yeaaah! Studio. Photo processing lithography: Scan Graphic. Media Agency: Mediatonic.
