Re-launch of the NZZ is imminent
On August 21, the Neue Zürcher Zeitung will be published with a refined editorial concept and a fresh layout. Going forward, the daily newspaper will offer even more opinion pieces, debate articles, feature stories, and coverage of social issues.
The layout of the Neue Zürcher Zeitung was last revised in 2009. The fact that the content and design are now being relaunched is due to changes in reading habits, according to a press release. The project managers conducted numerous surveys to find out more. It became apparent, for example, that reading time is increasing towards the weekend. The Neue Zürcher Zeitung will meet this need with an additional weekend edition. Editor-in-chief Eric Gujer: "We are expanding our core competence as the leading Swiss opinion paper and will offer even more background information, debates and reports in future."
Colette Gradwohl, Deputy Editor-in-Chief and project manager for the relaunch of the print newspaper: "In focus groups and surveys, our readers were able to comment on layout drafts, content weighting and visual language. Based on this feedback, we have not only revised the content of our newspaper, but have also given the layout a more accentuated, yet still factual and elegant design. This makes the newspaper even more reader-friendly." The logo of the "Neue Zürcher Zeitung" remains in the original Fraktur - a reference to the 235-year-old tradition of the newspaper, which is one of the oldest titles in the world.
Detailed information on the new website will be announced by NZZ with the launch on August 21.
