Geyst: Product launch of new Mentos line
The confectionery manufacturer Perfetti van Melle is now also providing pure and long-lasting breath freshness in Switzerland with its "Mentos Gum Pure Fresh" product line. Geyst was involved in the nationwide product launch.
The extensive "get refreshed" campaign will run for a total of three months and will play the advertising keyboard in a variety of ways. Roadshows will be held in major Swiss railroad stations and at local music festivals, accompanied by a competition. The main prize is a restored 1972 Buick. The vintage car is the eye-catcher par excellence during the campaign and promoters provide welcome refreshment by handing out chewing gum muesli in Switzerland.
The F12 posters with an impressive 3D element, a 1.2-meter chewing gum bottle, also attract attention. Commuters can also enjoy the Mentos advertising, which is guaranteed by ePanels in the country's largest train stations and streetcar advertising in Zurich, Bern and Basel.
Adscreens, billboards and interaction with social media round off the "get refreshed" campaign.
Responsible at Perfetti van Melle: Benjamin Verhulsel (Area Manager), Andrea Daeppen (Area Product Manager). Responsible at Geyst: Stephan Huber (Managing Partner), Oliver Schneider (Creative Director), Sheila Lucido (Consultant), Melinda Steiner (Consultant), Cyril Schicker (Text). Responsible at Tit-Pit: Mike Schälchli (management), Raffael Kuehne (project management).
