BSSM moves the spine into the center
The University Hospital Basel has its new spine center introduced by BSSM in terms of communication. In a first wave, the first competence center of its kind in Switzerland will be made known to physicians throughout Switzerland.
Simultaneously with the opening of this novel center, the University Hospital Basel appoints a Professor and Chief Physician for Spinal Surgery, which underlines the importance of spinal surgery as well as concentrates forces and knowledge in this field of research in one place.
The measures to introduce the Spine Center are aimed primarily at referring physicians. Accordingly, the communication mix consists of advertisements in the medical press, personalized mailings and specialist lectures at the University Hospital Basel.
Responsible at the University Hospital Basel: Sabina Heuss (overall responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD); Pascal Rehmann (AD); Luca Stancheris (graphics); Hannes Müller (text); Philipp Buser (consulting); Imke Fichtner (production).
