Y&R sets the scene for the Mobimo Tower
The Mobimo Tower rises up in the heart of District 5. Together with Mobimo Management, the Y&R Group Switzerland has produced an «unusual» sales brochure.
Unusual because the important information was not simply printed on an A4 sheet, but integrated into a bilingual lifestyle and trend magazine. The 28-page magazine highlights the optional services available at the Renaissance Zurich Tower Hotel, nearby nightlife and shopping opportunities and the upmarket standard of the apartments. Spectacular panoramic images by renowned architecture photographer Thies Wachter and lifestyle pictures by Christian Dietrich perfectly reflect the urban style of the Mobimo Tower - and make you want to buy one of the properties still available in the trendy district. The magazine was printed in an edition of 2000 copies and is distributed to prospective buyers as well as in selected locations in and around Zurich.
Responsible at Mobimo Management: Feyza Ciritoglu (Head of Sales). Responsible at Y&R Group Switzerland: Markus Gut (CCO), Sonja Gross, Dominik Sigrist (Art Direction), Leandro Correia, Alexandra Wegener (Graphics), Fabian Küchler, Anna-Katharina Höke (Text), Elias Zurbuchen (DTP), Adrian Meier (Consulting)
