Hot summer: This is what Switzerland is looking for on Google
Switzerland is sweltering, and it looks like it’s shaping up to be a record-breaking summer. To mark the occasion, Google Switzerland is presenting the most-searched terms related to the heat wave.
The search terms were collected using Google Trends. Google Trends is a public tool that can be used to track the popularity of individual search terms over a selected period of time. About "Trends in search queries" you can quickly find out what Switzerland is currently looking for and has been looking for in recent days.
When it comes to what temperatures the thermometer shows, the people of Bern are the best informed. They search for temperature and weather most frequently on Google. In French-speaking Switzerland, Vaud residents in particular search for the current temperature. The Badi pros in German-speaking Switzerland come from Aargau, where the term Badi was searched for the most. The equivalent term in French-speaking Switzerland - piscine - was searched for the most by the people of Valais.
Top 5 search terms for the heatwave on Google:
Badi
Fan
Air conditioner
Sun cream
Heat-free
But it doesn't always have to be the swimming pool, the cool Swiss waters are also very popular at the moment. The Rhine is by far the most popular place for the Swiss to jump in, as is the Aare. When it comes to lakes, Lake Constance is the most popular. With Lake Thun and Lake Walen, two lakes make it into the top 5 most popular lakes, which currently also offer spectators a cultural spectacle on their respective lake stages.
Top 5 most searched rivers during the heatwave:
Rhine
Aare
Inn
Rhone
Limmat
Top 5 most popular lakes during the heatwave:
Lake Constance
Lake Zurich
Lake Thun
Lake Lucerne
Lake Walen
Searches for the foods listed below have increased significantly compared to spring. It is not really surprising that ice cream tops this list. Exotic is in second place, the easily digestible couscous seems to be very popular with the Swiss at the moment.
Top 4 most popular foods during the heatwave:
Ice cream
Couscous
Zucchini
Elderflower syrup
Source: Google Trends
Just like the heat, summer also includes a few spoilsports. Just in time for the start of the vacations in many cantons, searches for traffic jams are also on the rise. And the most frequently searched spoilsports of the current hot summer show that extreme heat leads to headaches for people and storms in nature.
Most wanted spoilsport of the summer heat:
Traffic jam
Storm
Headache
The analysis is based on Google search queries across Switzerland in the period from June to July 14, 2015
