Ruf Lanz: Jewelry prevention subject for Suva
Ruf Lanz has developed a new prevention campaign for Suva’s Suvaliv brand. To promote the use of bicycle helmets, the creative team designed a visual that highlights the benefits of wearing a bicycle helmet through a clever analogy.
Because a bicycle helmet proves to be very valuable in the event of an accident. Since 2002, the Suvaliv prevention campaigns have borne Ruf Lanz's signature. With success: in several studies, Suvaliv has been able to prove that every franc invested in prevention saves at least two francs in insurance payments. Added to this is the human suffering that can be prevented. Along the way, Suvaliv's prevention campaigns keep winning prestigious awards - most recently the Evergreen of the Art Directors Club Switzerland in April 2015.
Responsible at Suvaliv: Susan Huber-Brun (Head of Communications SuvaLiv). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser (Art Direction), Florian Birkner (Text), Pascal Trütsch (Consulting), CGI: flaeck.ch, Tobias Stierli, Simone Vogel.
