Inhalt&Form expands content marketing and postproduction
With the addition of Calvin Kröhne and Stefan Bucher, the digital department at Inhalt&Form is gaining two more experts.
In the age of the change from marketing push to marketing pull, digital departments of communications agencies are challenged. And therefore also the competence in the content as well as in the IT area. The credo is to develop media-independent ideas and content that can be played on all advertising measures, channels, and devices, thus creating a coherent whole.
Calvin Kröhne, specialist for content marketing and online PR ensures that campaigns in the social channels with relevant content, at the right place, meet the right people and thus generate cross-media added value for brands.
Stefan Bucher - IT professional and postproduction specialist - expands the communications agency's expertise in the field of advertising automation, in-store TV solutions and data analytics. Bucher, (studied IT Service Engineering, Technical Manager Condor Films) built up Inhalt&Form's postproduction department last year.With this department, the agency responds to the digitalization of communication media and is able to create animations and film productions independently, quickly and in high quality. As the only Swiss full-service agency, Inhalt&Form thus has a professional postproduction department that significantly simplifies the process of creating animations and film projects for clients.
The interdisciplinary team led by Kristian Brändle is thus optimally positioned for the advancing digitalization of communication, according to the press release.
