Last but not least: Glacé politique
The Economist magazine is handing out free insect ice cream in London. Would you?
The refreshing campaign is - you guessed it - an advertising campaign for the traditional weekly magazine. The aim is not only to win over Käfer Glacé fans, but above all new readers.
The aim is to give people an understanding of the magazine's content in a new and unusual way. Already in the Past Economist has tried to make the creepy-crawlies palatable to its readership. And for good reason: there is actually nothing more sensible, because eating insects has nothing but economic and ecological advantages over pigs, cattle and the like. Massive, world-changing advantages. Except perhaps for the insignificant factors of taste and disgust factor. But you can work on that. You can try it. Would you? Or how The Guardian asks: "When it comes to the crunch, however, will Londoners bite?" Mmmmh, crunch... (hae)
