Step by step into a health profession
Matter Gretener Lesch is launching a recruitment campaign for the Careum Education Center.
Nursing professions have their finger on the pulse of life, and health professionals who are willing to perform are in high demand. That is why the Careum Education Center is now offering part-time training to become a certified nursing specialist HF.
This is precisely what the campaign that Matter Gretener Lesch created for its long-standing client dramatizes. It visualizes the gradual change from the old to the new profession in a strikingly simple way: with one foot (or shoe), the future health professionals are still in their old, mostly commercial job, with the other already in their new one.
Responsible at the Careum Education Center: Ilenia Angelone (Head of Marketing), Olivia Karrer (PR and Marketing). Responsible at Matter Gretener Lesch: Daniel Matter (Creative Direction), Dominik Imseng (Text), Sandjay Deng (Graphics), Marcus Gretener, Verena Knof (Consulting).
