The PR Factory realizes appearance and website on the subject of card security
Just in time for the start of summer vacation, the police launched the new Card-security.ch website on July 1, 2015. The PR Factory developed the website’s visual design, logo, and content.
The Zurich agency The PR Factory created the new prevention website Card-security.ch for the police and various financial institutions. It focuses on the topics of card fraud and card security. The website provides tips on how to protect yourself against card fraud and what to do in an emergency.
Card fraud is a common offense. According to police crime statistics, over 4,200 crimes involving debit and credit cards from Swiss providers were reported in 2014 alone. The best protection against this is to use your own account, debit or credit card securely. The police and financial institutions are therefore focusing on intensive prevention work and have launched Card-security.ch.
Fresh look for new website
The new website is the first central platform in Switzerland to provide detailed information on all card offenses. It has been implemented in four languages: German, French, Italian and English. The website is responsive and therefore also optimized for mobile devices. Its layout is clear and well-structured and offers the user intuitive user guidance. The visual appearance in the colors turquoise and yellow is an eye-catcher.
The PR Factory created this and the Card Security logo especially for the website. Card-security.ch will be launched on July 1, 2015 - just in time for the start of the vacations, as experience shows that card crime increases during this time.
Responsible at The PR Factory: Andrea Miolo-Eberhard (overall responsibility);
Daniela Walter (consulting, project management, concept, text); Sabine Gerhards, Sina Gelin (design).
