Publicis: Turning the world upside down for Garnier
Publicis has turned the world upside down for Garnier's new hairspray. The poster designs are meant to show that the hair products provide the perfect hold for any hairstyle.
The poster motifs were developed in line with the guiding principle that you shouldn't turn people upside down in advertising to attract attention - unless it really has something to do with the benefits of the product, the advertisers said in a press release.
Responsible at Garnier: Günter Hilweg (Marketing Director). Responsible at Publicis: Peter Rettinghausen (CD), Daniel Kobi (AD), Jan Krohn (text), Sonja Gross (graphics), Monika Leu and Simone Keusch (consulting).
