Instameet from Zürich Tourism is well received

All eight Instagrammers are known for extraordinary images with their own visual language, according to the release.

From June 26 to 28, 2015, Zürich Tourism showed eight Instagrammers the diverse Zürich. The social media stars were able to get to know and capture the city as well as the region from different perspectives. On the first day, the photography excursion took them to urban Zurich West with the Viaduct, the Prime Tower and Frau Gerold's garden. Saturday began with the sunrise on the Uetliberg and a subsequent boat trip to the rose city of Rapperswil. The focus was on natural Zurich. Finally, on Sunday, the backdrop of the summer festival Aufsehen! took center stage. The enthusiasm of Instagrammers manifested itself in extraordinary pictures, which were shared and commented on by followers in large numbers. The pictures tagged with #VisitZurich can be found at. Instagram.com/visitzurich/

The invitation to these eight Instagrammers is part of Zürich Tourism's marketing strategy. Every year, Zürich Tourism accompanies around 600 media professionals from 35 countries on more than 200 media trips to Zürich and the region. In addition to this classic international media work, new forms - social media - are becoming central to marketing a destination. Zürich Tourism is breaking new ground in this respect. Since last year, Zürich Tourism has been supporting hotel businesses with an online marketing offer that is unique in Europe, in order to reduce dependence on large international booking portals. Zurich hoteliers can advertise their business with professional support in the Google search engine and thereby increase the number of direct bookings via their own hotel website. In January of this year, Zürich Tourism also launched a globally unique service that offers added value for all tourists: A digital concierge will soon be available in the more than 10,000 hotel rooms in the region and city of Zürich (Werbewoche.ch reported). The digital concierge is a tablet that replaces the conventional hotel folder with content that can be customized and digitally prepared at any time.