Advertising week in Cannes: catwalk of ideas
The Cannes Lions Festival isn't just popular because of its Lions. The Lions Awards are merely a small—and enjoyable—part of the huge waves that sweep over festival-goers.
Workshops, presentations, aperitifs. Award ceremonies, networking lunches and talks with CEOs and representatives of all the big names. The Cannes Lions Festival is a large, international stage on which the advertising world presents itself in not everyday, but brilliant ideas. Alongside beaches, harbors, and as the icing on the cake, fresh food, sun, palm trees and lots of rosé.
Werbewoche talked to Ralf Kostgeld about his impressions. The creative director at Ammarkt in St. Gallen was selected this year as a Swiss jury member in the "Direct" category. Read about Kostgeld's impressions of the judging, the trends in the Direct category and what he will take back to St. Gallen from the festival. Thursday in the Cannes Report The Advertising Week in Cannes. (uma)
Werbewoche is present in Cannes at the invitation of Publicitas, the Swiss representative of the Cannes Lions International Festival of Creativity.
