Publicis: UBS shortens credit applications for SMEs
A new campaign by Publicis highlights that UBS has simplified and expedited the loan application process for small and medium-sized enterprises.
Abbreviated: loan applications for SMEs. Because many SMEs need quick cash to finance capital goods or pre-investments, UBS is speeding up the application process for overdraft facilities. Loans of up to CHF 300'000 can now be applied for online, unbureaucratically and easily in just a few minutes. The decision is also made quickly. Publicis has designed a campaign that visualizes these advantages in a typographical, playful way. The headlines are abbreviations and even the letter of the mailing contains only a few words. A mix of various offline and online measures was implemented, which will be used in June and in a second wave in August.
Responsible at UBS: Daniel Fischer (Head of Marketing Switzerland), Daniela Ciotto (Overall Responsibility, Head of Creative Concepts & Campaigns), Carla Cattomio (Project Management, Creative Concepts & Campaigns), Daniel Hünebeck (Head Client Dialogue Marketing), Mirela Jusic (Digital Campaign Manager); Markus Suter (Key Account Manager Marketing Corporate & Institutional Clients), Sava Stanisic (Head Key Account Management Marketing Corporate & Institutional Clients), Karin Wagner-Hohl (Team Head Direct Marketing&Publications). Responsible at Publicis: Thomas Wildberger (CCO), Ralph Halder (ECD), Jo-Wayne Peakock, Regine Cavicchioli (AD), Albert Matzinger, Peter Brönnimann (Text), Pascal Schaub (Group Head), Beat Huber, Margrit Weber (Consulting), Adrian Häni, Samuel Bollow (DTP).
