Study: "Do you travel iOS or Android?"
The differences between the "followers" of iOS and Android are also noticeable in travel behavior, as the "Mobile Travel Report" study by travel search engine Kayak.ch shows.
The choice of smartphone or tablet is an expression of character and lifestyle. Conversations about the design, comfort and user-friendliness of different operating systems are often conducted with religious fervor. Especially between Android and iPhone users. For the "Mobile Travel Report", the travel search engine Kayak.ch analyzed the search behavior of app users on iPhone, iPad and Android and compared it with the search behavior of computer users. According to the press release, this allows a profile of the Swiss when traveling to be created and the differences between the various user groups to be shown.
Swiss traveling
Swiss people who search via Kayak.ch like to travel for short (up to three days) or longer than two weeks. While they mainly fly economy class, they prefer more comfortable accommodation. Three- and four-star hotels are particularly popular, while only one in ten stay in a one- or two-star hotel. Compared to other European countries, the Swiss take an above-average amount of time to find the right offer, but are not among the early bookers. On average, flight tickets are booked 137 days and hotels 102 days in advance, while rental cars are reserved 96 days in advance. However, computer users search and book the most in advance, regardless of whether it is a flight, hotel or rental car.
Different smartphone - different summer vacation
However, the device not only reveals whether the owner is an early booker, but also provides information about their favorite destinations. While iPhone users prefer to travel to Bangkok, Android users are primarily drawn to Istanbul. Kayak users who search via computer, on the other hand, prefer to travel to London. If it can be a little further away, iPhone users prefer San Francisco, Android users Phuket and desktop bookers Sydney as long-haul destinations.
Swiss iPhone users are the most generous when it comes to flight bookings, spending an average of 485 francs per ticket. "Androids" spend 365 francs on this, while desktop users spend an average of 149 francs less at 336. There are also differences in search times: iPhone users prefer to search on Wednesdays, while Android and desktop users start looking for their vacations on Tuesdays. Regardless of the end device or the day, people most often search for trips at 9 pm. Whether iPhone or Android, the number of mobile travel searches is continuously increasing. 33 percent of Kayak app usage takes place at or near an airport.
