New Lgk for Sucrisse: Bringing the Dragon to Life
Neue Lgk continues the Sucrisse campaign for the Aarberg and Frauenfeld sugar factories. A TV commercial with tag-on shows the advantages of liquid sugar for sweetening drinks.
The commercial mixes real film and digitally animated sequences. It will be broadcast on SRG channels, RTL and M6 between September and mid-October. The commercial was directed by Henry Littlechild, filmed and animated in London and produced by Chocolate Films.
Responsible at Zuckerfabriken Aarberg + Frauenfeld AG: Josef Arnold (CEO), Beat Gerber (Head of Marketing and Sales), Sandro Bieri, Sibylle Studer (Product Manager). Responsible at the New Lgk: André Benker (CD), Valentina Herrmann, Stephan Wittwer, Dominic Beyeler (AD), Lukas Schmid (text), Alfredo Trasatti, Sabina Siegrist, Raphaela Brühlmeier (consulting). Film production: Chocolate Films, Michela Trümpi. Director: Henry Littlechild, London. Animation: The Mill, London. Soundtrack: Jingle Jungle. Media: AMS Media.
