Blogger Virgine Peny launches style magazine
She knows all about savoir vivre and elegant coolness: DIY blogger Virginie Peny. In keeping with this motto, she is now launching the new style paper, which is intended to bring lifestyle trouvailles closer.
A life dedicated to fashion and the finer things in life: DIY blogger (for Annabelle and Zalando, among others) Virginie Peny, 29, was born in France and has lived in Switzerland for around three years. "I like the Swiss way of life, especially in Zurich where everything is constantly moving," says Peny.
With its newly launched Stylepaper, it wants to show stories and background information about beautiful spots and things to do in this country - away from the usual tourist guides. The Stylepaper is a new kind of customer newspaper that works within a partner network. The somewhat different style newspaper for Zurich reports quarterly via print and constantly online about pretty boutiques, online hotspots, innovative companies and DIY ideas for everyday life.
The first print copy and the new Stylepaper website with its new design and layout will be published on June 18. Peny was supported by fellow blogger Nina Pupikofer (Nimmplatz) and art director Laura Grümann, who took care of the editorial and design. The result is a platform for fashion, beauty, lifestyle, interior design and exclusive services that complements the blog of the same name.
Partnership synergies
The current issue of Stylepaper features the Zurich online store Fashionvestis.com, the online young designer store Clomes.ch, the vintage store Obbjekt in district four, the Sardinian brand Nule, which has recently become available in Switzerland, as well as the jewelry label Savannah Chic and the eyewear store Scharfmacher on Europaallee. Editorial articles will present the innovative companies and their ideas in a stylish and modern way - the French way. There will also be useful and cool DIY tips and tutorials from professional Virginie Peny. On June 29, Stylepaper will be represented at the Monday market in the Rimini Bar. The official launch party for the new Stylepaper will take place in September. By the end of the year, pop-up galleries will also be created in the Zurich area to physically present the online stores and their products, as well as a suitable online store where Stylepaper products will be available directly.
Stylepaper is free for customers in the participating stores Obbjekt and Scharfmacher, as well as in the stores that distribute the brand - such as Nule and Savannah Chic. At the latter, it is also included as a supplement with online orders - as well as at Fashionvestis and Clomes.
