Swisscom and Heimat: New mobile communications campaign

With an emotional offensive, the campaign created by Heimat Berlin brings joie de vivre, desire and inspiration into the dreary mobile communications and rate jungle. The smartphone accompanies us almost always and everywhere, it is impossible to imagine our lives without it. The message: Only in combination with the right subscription and the right network does it become a powerful tool that lets us discover the world more easily and makes our lives easier.

"We are taking a strategic step towards an overarching category campaign that shows people the possibilities we open up with our unlimited Natel infinity subscriptions and the best network in Switzerland. With this latest campaign, we want to inspire the Swiss and strengthen Swisscom's brand promise in the long term," said Tim Alexander, Head of Marketing and Brand Communications at Swisscom. The campaign will be visible nationally from 13.06.2015 on high-reach channels such as TV, print, OOH, cinema and online, and can also be experienced on social media.

Film production: Pumpkin Film
Director: Nacho Gayan
Client: Swisscom Switzerland
Agency: Home , Berlin
Online agency: Plan.Net Suisse
Media agency: Mediaschneider